To create exceptional experiences and promote inspiring, sustainable careers.
Our people aspire to accomplish this mission each and every day. Rx Optical associates are trained to find the right solutions for each of our patients.


For a number of years, we have been building a human-focused Rx Optical community which serves the long term human and practical needs of our fellow associates and our patients, while maintaining and enhancing the foundation of our company. We have accomplished this by continually identifying opportunities and incorporating coaching within the Rx community to create positive outcomes for those we serve.

“I have been going a long time without being able to see very well and seeing in double vision. I finally got my new glasses at the Rockford Rx Optical with greatest thanks to Jessica who took the time with me and got things done just right, because when I came back to get my glasses and I put them on for the first time I teared up almost immediately with seeing a whole new world more clearly then I have in almost 8 years. Thank you very much Jessica”

Debbie V. August 24, 2018