Don’t Forget Your Sunglasses

It is officially springtime in Michigan and that means warmer weather, blooming flowers and more sunshine. While many people think of sunglasses simply as a fun fashion accessory, they also can be the most important pair of glasses you own.

When you’re headed outdoors, don’t forget to grab your shades, since they’re essential for maintaining healthy vision.

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Expanding Patient Base Prompts Michigan Eye Care Provider Relocation to New, Larger Lansing Office

Lansing, Michigan – January 7, 2019 Rx Optical, Michigan’s leading eye care provider, announced today that they have relocated from their existing Lansing office location to a new, 4,000-square-foot, state-of-the-art facility located at 5204 W. Saginaw Hwy. The strategic move from their previous office location at 6001 W. Saginaw Hwy. is in response to a need to accommodate for their growing patient base in the Lansing area. Rx Optical’s Dr. Melissa Kong is now accepting patients at the new office.

The updated, free-standing location will provide eye glass lens manufacturing and fitting, medical patient care, eye care solutions for adults and children, contact lens fitting, adjustments, and repairs. Rx Optical worked with Visser Brothers Inc. of Grand Rapids for this relocation project.

“Rx Optical has had a presence in Lansing since September 1993, and because we are dedicated to providing the highest level of service to our patients, we felt that now was the right time for a relocation,” said George Jepson, Rx Optical Vice President of Marketing. “This new space will allow us to accommodate for more patients and improve access of care.”

Rx Optical, which was founded in Kalamazoo in 1947, currently employs more than 350 people throughout their 54 offices in Michigan and Indiana, including six employees in Lansing. In 2019, Rx Optical plans to open new office locations in Kalamazoo and Saline.

“We have been serving the Michigan community for 70 years, providing hands-on solutions at our in-house laboratory and locations,” said Jepson. “From eye exams to eye glass manufacturing to insurance billing, we are constantly striving for improvement in our processes so that we continue to earn our patient’s trust and confidence.”

Rx Optical has locations in Kalamazoo, Grand Rapids, Holland, Grand Haven, Muskegon, St. Joseph, Benton Harbor, Battle Creek, Lansing, Jackson, Ann Arbor, Plymouth, Livonia, Farmington Hills, Allen Park, Southgate, Woodhaven, Niles, Three Rivers, Sturgis, Coldwater, Jonesville, Ionia, Hastings, Angola (Indiana), Kendallville (Indiana), and Elkhart (Indiana).

Rx Optical Doing Business In Michigan For Over 70 Years

Vice President of Marketing of Rx Optical, George Jepson is the featured guest on this segment of a Michigan Business Beat. He shares with Jeffrey Mosher some spotlights of another Michigan story.

Founded in 1947 in Kalamazoo, MI Rx Optical is a leading eye-care provider with 53 locations throughout Michigan and parts of Indiana. After 71 years, Rx Optical are opening three more locations in 2018 and ’19 (Holland Central, Saline, and a new Kalamazoo Downtown office).

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Kids & vision issues: What parents need to know

(Originally posted on WZZM 13)

August is Children’s Eye Health Month, and back to school is a great time for parents to see if their child needs glasses.

Dr. Greg Morgan with Rx Optical joined 13 On Your Side at Noon with advice for parents.

Up to 80% of the learning children do is through their eyes, so undiagnosed or untreated vision problems can have far-reaching effects on their education and ability to socialize.

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Vision for success: 5 red flags your child has eye issues


(Originally posted on Wood TV)

When it comes to school, children’s eyes play a vital role in learning.

According to Rx Optical, up to 80 percent of learning children do is through their eyes, and one out of 10 preschoolers have vision problems that could hinder their success in the classroom. Some children struggling to see may also be misdiagnosed with attention deficit disorder.

Dr. Sherah Eavey says there are several red flags that your child may have vision problems:

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National Sunglasses Day: Rx Optical’s 2018 Summertime Shade Trends

Our friends at Rx Optical are at it again for #NationalSunglassesDay (June 27) and they are showcasing summertime shade trends perfect for walking the boardwalk or exploring Grand Rapids on a beautiful sunny day.

Rx Optical has 53 office locations throughout Michigan, and our team stopped by the Breton Village office to check out their large variety of sunglasses options in order to get ready for National Sunglasses Day. With hundreds of shapes, colors and lenses designs, you are bound to find something perfect for YOU. A few of the hottest trends for summer 2018 are…


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May the Fourth Be with You

Show them what America the Beautiful means with patriotic fashions in red, white and blue.

A pontoon cruise or all-day boating requires statement sunnies. Go hard on that Fourth of July theme with the Lilly Pulitzer Bedford style’s navy and tortoise color combination, featuring the signature gold Lilly Pulitzer logo on the temples. Achieve sparkler status when you style them with a large white straw beach hat, red swimsuit, and anything stars and stripes. $79, available at Rx Optical locations


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A Glasses Guide: Five Questions for Rose Denney

Rose Denney, Certified Optician and Office Manager at Rx Optical in Grandville, might well be considered a personal stylist when it comes to glasses.

Her training and education combine both the medical and fashion sides of frames to ensure you feel your most confident. Her instantly transformative frame secret? Pay attention to that angle on the cheekbone.

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Rx Optical expanding presence along the lakeshore

Rx Optical plans to open a third Holland location in the fall.

The Kalamazoo-based eye care chain is slated to open the office, at 590 E. 16th St., in September.
“We have enjoyed serving our patients in Holland since the early 1980’s, and in order to meet the increasing demand, we will be opening our third location in this area,” said George Jepson, Rx Optical vice president of marketing, in a statement.

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Business Growth

“A slow and intentional approach to expansion has been the key to Kalamazoo-based Rx Optical’s 70 years of success.

Rx Optical Vice President of Marketing George Jepson said for the company’s first 23 years, Rx Optical operated just one location. It has since grown to 53 locations throughout Michigan and a handful in Indiana, adding approximately two to three new practices each year.”

Grand Rapids Business Journal, Slow and Steady Wins the Race, 6/16/2017

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