National Sunglasses Day: Rx Optical’s 2018 Summertime Shade Trends

Our friends at Rx Optical are at it again for #NationalSunglassesDay (June 27) and they are showcasing summertime shade trends perfect for walking the boardwalk or exploring Grand Rapids on a beautiful sunny day.

Rx Optical has 53 office locations throughout Michigan, and our team stopped by the Breton Village office to check out their large variety of sunglasses options in order to get ready for National Sunglasses Day. With hundreds of shapes, colors and lenses designs, you are bound to find something perfect for YOU. A few of the hottest trends for summer 2018 are…


Read More

May the Fourth Be with You

Show them what America the Beautiful means with patriotic fashions in red, white and blue.

A pontoon cruise or all-day boating requires statement sunnies. Go hard on that Fourth of July theme with the Lilly Pulitzer Bedford style’s navy and tortoise color combination, featuring the signature gold Lilly Pulitzer logo on the temples. Achieve sparkler status when you style them with a large white straw beach hat, red swimsuit, and anything stars and stripes. $79, available at Rx Optical locations


Read More
rx optical blog image boutique frames we love 050918


Every once in a while, it feels good to enjoy the finer things in life. That’s why we carry several lines of specialty boutique frames, offering our patients a chance to invest in something extra distinctive.You get what you pay for with optimal quality and expert manufacturing behind each specialty frame, and we have a variety of styles to suit a range of personalities. Here are a few of our personal favorites:

Miu Miu

This spunky line of eye wear is known worldwide for its design, but what many people don’t know is that it was born in the Prada fashion house. In 1993 Miu Miu was established as a high-fashion women’s clothing and accessory brand stemming from Prada. Miu Miu was a family nickname for Miuccia Prada, who became the head of the Miu Miu brand.

Today, the Miu Miu frames are part of the well-known and revered brand, and we are proud to offer these iconic glasses and sunglasses in our offices. With infinite color, texture, and pattern possibilities, our fashionista customers thoroughly enjoy these sophisticated looks.

Miu Miu
Miu Miu Glasses

OGA Wood

For all of our outdoorsmen, we offer the Öga Wood line. This line of eye wear boasts exceptional craftsmanship and feature natural tones with hints of the great outdoors in every detail. These frames are developed in collaboration with cabinetmakers, so the artistry is unparalleled. As if that’s not enough, the crafters use a combination of wood and aluminum, which constitutes a huge technical feat in the development of eye wear. The handiwork and dexterity behind each frame is undeniable, and customers are guaranteed a top-quality product with great durability every time.

OGA Wood
OGA Wood


Don’t identify as a fashionista or an outdoorsman?Not to worry, the Airlock line has something for everyone with it’s fun mix-and-match capabilities. introduced the Airlock Drill Mount Collection in 2001, and during the past 17 years Airlock has remained ahead of the times with the latest features and styles.

Focusing on minimalistic and modern aesthetics,the Airlock Collection has a rimless look with innovative details. Their frames are crafted from super light materials that provide ultimate comfort and durability.

Every Airlock style is unique, and this collection features a wide array of shapes, colors and materials for both men and women. With dozens of styles to choose from and endless mix-and-match opportunities, there’s an Airlock style to compliment every face and personality. It is truly a crowd pleaser.


These are just three of the many specialty boutique frames we offer. Stop in at your local Rx Optical to see what other brands we carry and find the perfect, luxurious match for you. #treatyoself

A Glasses Guide: Five Questions for Rose Denney

Rose Denney, Certified Optician and Office Manager at Rx Optical in Grandville, might well be considered a personal stylist when it comes to glasses.

Her training and education combine both the medical and fashion sides of frames to ensure you feel your most confident. Her instantly transformative frame secret? Pay attention to that angle on the cheekbone.

Read More
rx sunglasses blog image 61


We all want to look cool in our sunglasses as well as protect our eyes against harmful UV rays (obviously). Our patients see our qualified opticians to find the latest in style and function.

Before we get into 2017 trends in sunglasses, we need to first talk about WHY sunglasses are important. Lenses need to block 99% to 100% of both UVA and UVB rays. UV exposure can contribute to the development of certain types of cataracts, growths on the eye and possibly macular degeneration. Scary right? Also, don’t forget the importance of protecting children’s eyes. Not only do children spend twice as much time outside as adults, they have a clearer lens which allows more UV rays to get in and cause retinal damage.

Now let’s talk about the cool factor. Our opticians are trained to ensure you get the best fit and style for you which means they are educated on all 2017 trends:

Eras Recollected.

Eyewear is going back to the ‘50s, ‘60s, ‘70s and even ‘20s for a new take on vintage styling. Women are wearing more cat-eye shapes in earthy hues with floral or leopard prints and jewelry-inspired accents. Men’s frames are moving to round shapes in all wire or large bold shapes in chunky acetate.

lilly pullitzer flynn example

original penguin merlin example
New Age Athleticism.

This is sportswear redefined, think “athleisure.” These versatile frames allow men or women to wear them for pretty much any activity, for a sport or not. Bold colors in greens, yellows, pinks, purples or red stand out, especially with vibrant speckled patterns or two-toned finishes.

nike essential venture example

oakley youth example

ralph example

ray ban Jr example

Posh Peculiarity.
Get ready to embrace diverse eccentric fashion that features styles never seen before. These frames are beyond bold in color with flashy lenses, gradient colorations, rocker studs, pops of neon and wild shapes. These are for individuals with an “anything goes” attitude.

prada example

cazal example

Stark Sophistication.

Frames feature clean designs and industrial-inspired details. “Minimal” is the key word. Feature colors include ebony, ivory, gray, nude, clear and metallic paired with basic shapes of rounds, squares and rectangles.

cole haan example

oliver peoples remick exmaple

You want to find a pair that complements your face shape. The general rule is that the shape of your sunglasses should be opposite of your face shape.

Stop in and see us and one of our amazing opticians will assist you in finding the right fit for your style.

Below are just some of the brands we carry. Make your appointment today.

Oakley, Maui Jim, Ray-Ban, Ray-Ban Jr., Wiley X, Nike, Dragon, Bebe, Cole Haan, Lily Pulitzer, Penguin, Coach, Michael Kors, Persol, Prada, Tiffany, Tory Burch, Vogue, Chloe, ck, DVF, Ralph, Columbia, Flexon, Nautica, Nine West and Oliver Peoples.


Nike Vision at Rx Optical

This year Rx Optical has brought in Reps from Nike to train employees on products and brand images. The training sessions were designed to help Rx Optical opticians and managers become aware of the brands, trends, and benefits of Nike Vision to better serve patients.

The Nike training, which took place April 21-24, was held at the Rx Optical Corporate Offices in Kalamazoo. Rx Optical is one of the select Nike distributors in Michigan. Nike reps trained Rx Optical employees on Nike Vision.

Nike has combined the science of vision with their expertise in sports to make premium products for adults, teens, and children. Nike has created frames with bold styling and performance for even the toughest athletes. Active Tech is a group of frames for ages 20-65 looking for a product with technical benefits and high quality materials. Active Core frames are made from premium materials and are super durable and light weight. Nike Express is for teens and young adults with very modern and colorful designs. Nike is the number one brand for consumers ages 5-16 as kids are trying to find their place in sports and searching for their identities. Parents trust the brand and Nike offers durable product choices.

Nike Vision also specializes in sunglasses for athletes. The Compete frames are adjustable, are made from the best materials, and have optimum features for specific sports. They are feather light for running, provide maximum peripheral vision for baseball, and special tinted lenses for golfers. The Train frames have fewer adjustable features than Compete frames, but they are still designed for sport usage with rubber nose pads and temple inserts. Express frames are all about style with a touch of sportiness.

Nike Vision offers many different choices for many different athletes. It is a trusted brand among adults, teens, and children of all ages. Rx Optical opticians are trained in all areas of Nike Vision and are able to dispense the best possible glasses to their patients.

nike run glasses