rx office

WHAT MAKES RX OPTICAL DIFFERENT? PURE MICHIGAN, PURE LOCAL

Since the very beginning, Rx Optical has called Michigan home. After our first office went up in Kalamazoo in 1947, we’ve grown at a calculated and measured pace, making sure we are continuing to meet the needs of our current patients.

This dedication to Michigan, its residents, our employees and our patients is what sets us apart from the rest.

Michigan isn’t just a name in our address. You can find evidence of our Michigan roots by simply looking around our offices. We use Herman Miller office solutions in addition of office seating. And our entire 26,000 square foot new corporate headquarters is furnished with Herman Miller office solutions. We also feature tables and fixtures custom-designed and fabricated by an artisan wood shop in West Michigan. We believe that supporting the communities in which we do business and making them a part of our lives is the right thing to do.

In addition to buying local, we produce locally. Our glasses aren’t made in a factory somewhere; they’re made by Dave. Dave works with other local professionals in our sophisticated, state-of-the-art lab located right here in Michigan. So, when you order a prescription, your glasses get the personal attention they deserve. Local production means fast turnaround, a controlled process, accountability, and personalization.

Here, you have a name, a face, and a story.

We have been betting on Michigan for over 70 years, and we won’t stop now. The traits of the Great Lakes state run deep at Rx Optical – resilient, industrious, supportive. It’s made us who we are today which is why we choose to give back. We love every community we choose to make a home in and choose to support organizations that promote many different causes including fitness for kids and, of course, vision care for those that don’t have access.

With over 50 locations throughout the state, we’re not hard to find. So, the next time you need eye care professionals who will see your whole face, hear your voice and see you as a person and community member rather than just a number, turn your sights to Rx Optical.

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70 YEARS AND COUNTING

We have been proudly serving Michigan for 70 years. In fact, today is our birthday! To celebrate, the Rx Optical way, we wanted to share some fun facts about our employees, company and history.

Did you know?

1. We are in over 53 locations statewide. Just recently we opened a new Ann Arbor and Breton Village location. Catch all the details on our Facebook page.

2. Our first location was in the Kalamazoo State Theatre building on South Burdick Street.

3. Our founding partners were, Charles W. Kruizenga, D.W. Ripley and Neil Ruimveld. Together they had over 70 years of experience.

4. Our fleet is Ford powered. Not only are we locally owned and operated we are also proud to support Michigan’s automotive industry.

5. All of our glasses are made locally at our lab in Kalamazoo. Remember Dave?

6. Our first expansion happened in 1969 when we added a second location.

7. We have our very own Rx Optical Academy where we train all of our opticians to design and fit eyewear. We make sure you get the perfect fit every time.

8. We go the extra step of requiring our opticians to be ABO (American Board of Opticianry) Certified. This is not required by the State of Michigan but we want our opticians to be the best of the best.

9. Each year we celebrate our anniversary with an awards banquet to honor our associates. We hand out Service and Above and Beyond awards to those who have truly embraced the Rx Optical mission.

From our beginning in 1947 in Kalamazoo, we have expanded at a measured pace, never interested in sacrificing our commitment to our patients to a demand for growth. Steady and sure, our steps forward have come when we could afford to responsibly commit to cities and towns which were being underserved – markets where patient names had become numbers. That’s where we have always seen the opportunity to instill care and value back into a service and products that we see as pretty darn important to the lives of our patients.

As we embrace our 70th year in business, we would like to sincerely thank you from the bottom of our heart. We are here because of you and for that we could not be more grateful.