Don’t Forget Your Sunglasses

It is officially springtime in Michigan and that means warmer weather, blooming flowers and more sunshine. While many people think of sunglasses simply as a fun fashion accessory, they also can be the most important pair of glasses you own.

When you’re headed outdoors, don’t forget to grab your shades, since they’re essential for maintaining healthy vision.

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Dr.Mike Murphy talks on the news while font over him reads, "In the past year, the media has turned to our expert team of doctors and opticians to share our knowledge, resources, and tips with viewers and readers across the state of Michigan."

Rx Optical in the News

At Rx Optical, we understand the importance of educating both our current patient base and the general public on best practices surrounding eye care and your overall health. In the past year, the media has turned to our expert team of doctors and opticians to share our knowledge, resources, and tips with viewers and readers across the state of Michigan.

In addition to being experts in all things related to eye care and eye health, our team is also well versed in the latest eye wear tips and trends. Check out a few of our favorite media highlights, featuring our wonderful team members, from 2018:

A Guide to Glasses

Rose Denney, Optician and Office Manager at the Grandville Rx Optical location, sat down with West Michigan Woman in April 2018 to share insight into how she helps patients pick out the perfect frames that fit their face shape and overall style. Rose’s training and education make her an expert in both eye care and personal eye wear styling. Check out the full piece here.

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National Sunglasses Day

National Sunglasses Day, celebrated annually on June 27, is, unsurprisingly, one of our favorite days of the season. Anthony McConer, Office Manager at Rx Optical Breton Village, stopped by the FOX 17 studios to chat about why it is vital that you wear sunglasses with proper UV protection. He also covered different style trends and discussed how to pick the right frame size and shape.

Check out Anthony’s interview here. We can’t wait for National Sunglasses Day this year!

Rx Optical discusses the importance of sunglasses.

Back-to-School Tips

Getting ready to send your kids back to school in August can seem like a daunting task. From gathering new school supplies to learning how to fall back into a normal routine, there is a lot to take care of. One very important item that tends to be overlooked: a comprehensive eye exam for children. Dr. Sherah Eavey sat down with WOOD-TV to share a few of the red flags to be aware of when it comes to children’s eye health issues.

Check out the must-see, back-to-school segment here.

Rx Optical's Dr. Sherah Eavey talks about back to school tips for kids and their eyes.

Halloween Horrors

Our doctors always keep an eye out for potential eye health threats based on the season. Dressing up for Halloween in the fall is always a fun tradition, however, the trend of unregulated cosmetic lenses are posing serious threats to users. Dr. Mike Murphy shared the dangers of cosmetic contact lenses with the team at WXYZ-TV in Detroit.

Check out the vision-saving interview here.

Dr. Mike Murphy discusses the dangers of cosmetic contact lenses.

At Rx Optical, we are committed to educating and informing patients and the general public about the latest eye care news, tips or threats. We also love being the go-to experts for eye wear fashion trends. No matter the season, and no matter the topic, our team at Rx Optical has you covered.

Keep your eyes peeled for more of our doctors and opticians being featured in the media in 2019. Want to meet our talented team of media stars? Find a location near you or schedule your appointment online today.

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Wear Your Sunglasses – Even in the Winter

If there is one thing us Michiganders know, it is how to do winter. When we step out in the winter, we don’t leave home without multiple layers, a scarf, a hat, and waterproof, insulated boots.

But, what many of us are missing is a crucial part of our winter wardrobe; sunglasses. Frigid temps and feisty flurries do not mean your eyes are protected from the sun. If you’re heading out the door and wondering, “Should I grab these super stylish, fantastic sunglasses I got from Rx Optical?” your answer should always be yes. Here are a few reasons why.

More Exposure

In the winter, the sun actually sits lower in the sky and at a different angle than it does in the summer. This means your eyes might be getting more exposure to harsh rays. You’re also getting more exposure the more the snow falls. Snow can reflect up to 85 percent of the sun’s UV Rays which can lead to a troubling condition called, “snow blindness.” This condition primarily affects skiers and those who participate in winter sports but everyone is susceptible without protection and it can damage your cornea for up to a week. Look out skiers, the risk gets higher for every 1,000 feet you go above sea level.

Eye Damage

Sun Blindness isn’t the only condition caused by winter rays. Research has shown that the sun’s UV Rays can contribute to various ailments such as cataracts and macular degeneration. UV light on your eyelids can also lead to skin cancer.

Early Aging

Nobody wants to look older than they are, but if you’re not protecting your eyes, you might be susceptible to premature aging. UV rays can cause wrinkles, fine lines, scaly red patches, and tough, leathery brown spots. The skin around your eyes is extremely delicate and is more prone to damage from the sun than other areas.

Protect Your Eyes

So, add one more item to your winter attire and grab a pair of sunglasses from any Rx Optical location. Our Sun Solutions Program allows our patients to own the very best (and coolest if you care) prescription and non-prescription sunglasses at a great value. Be sure to contact your local Rx Optical for discounts on lens and frame options.

Your sunglasses should block 100% of harmful UV rays and be large enough to completely protect the skin around your eyes.

Want to check out our selection? Stop on in to any location or give us a call with any questions you might have (800) RX-CARES.

National Sunglasses Day: Rx Optical’s 2018 Summertime Shade Trends

Our friends at Rx Optical are at it again for #NationalSunglassesDay (June 27) and they are showcasing summertime shade trends perfect for walking the boardwalk or exploring Grand Rapids on a beautiful sunny day.

Rx Optical has 53 office locations throughout Michigan, and our team stopped by the Breton Village office to check out their large variety of sunglasses options in order to get ready for National Sunglasses Day. With hundreds of shapes, colors and lenses designs, you are bound to find something perfect for YOU. A few of the hottest trends for summer 2018 are…

 

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RX Optical Blog Image The Past is Back 06.18.18

The Past is Back: Old Meets New Sunglasses Trends

Don’t worry, it’s not just déjà vu; 80’s sunglass trends are making a reappearance!

2018 fashion in sunglasses is stealing many styles and shapes from the past, and these are just a few of the fashionable frames that we are excited to see on the shelf again:

BROW BAR

Both men and women are rocking the brow bar shades right now! Metal and plastic styles of brow bar frames are dominating the sunglasses scene, and this is a total resurgence of 80’s eye-catching fashion.

Rx Optical sells Ray Ban polarized sunglasses
Ray Ban Polarized with Brow Bar Sunglasses

CIRCLE/OVAL

What goes around comes around, and these round shades are making a return. From large circles that give the bug eye effect, to tiny spectacle circles, round sunglasses are hot on the market in an array of sizes.

Round Paul Smith Danbury sunglasses feature green lenses and a black frame.
Paul Smith Danbury 53mm Round Sunglasses

CAT EYES

Ladies, can we agree that a cat eye never goes out of style? This sophisticated look can be dressed up and dressed down. It pairs with any outfit, complements any face shape, and evidently can withstand the test of time.

Tiffany & Co.'s cat eye sunglasses feature pink lenses.
Tiffany & Co. Cat Eye Sunglasses

 

MIRRORED

If you look closely, you might see your reflection. Mirrored sunglass lenses are back! This eye-catching material can be found in almost every shape and style, and makes for an eye-catching accessory.

Frogskin Matte Black Violet Iridium Oakley Sunglasses feature a black frame and violet lenses.
Frogskin Matte Black Violet Iridium Oakley Sunglasses

Finally, don’t be surprised if you see a blend of these styles! Many brands and designers are doubling down on 80’s trends, like these cat eye brow bar sunnies pictured below.

Miu Miu Mirrored Heart Sunglasses show off gold frames and peach colored lenses.
Miu Miu Mirrored Heart Sunglasses

Anything goes with 80’s style, and the bolder the better!

Stop by one of our locations and refresh your sunglasses to a trendy look with one of these popular new (or should we say old?) styles.

 

A cartoon sun surrounds font that reads, "National Sunglasses Day: June 27, The Vision Council."

National Sunglasses Day (UV Protection)

We all know that the sun’s rays are harmful, but it is so important to remember that not only can they harm your skin, they can also damage your eyes if they aren’t properly protected. The best way to protect your eyes from the sun is wearing sunglasses, and this year we’re protecting our eyes and celebrating eye health at the same time on National Sunglasses Day.

National Sunglasses Day is held on Wednesday, June 27 to celebrate the importance of wearing shades to protect your eyes from the sun’s harsh UV rays. To get involved and join the celebration, use the hashtag #NationalSunglassesDay and tag Rx Optical (@RxOptical on Facebook and @RxOpticalLabs on Twitter and Instagram) with your favorite pair of sunglasses. We love seeing you protect your eyes!

If you ever wondered what exactly makes UV rays harmful, here are some quick insights into why it is key to protect your eyes:

  • UV rays are broken into three different types: UVA, UVB and UVC
  • Both UVA and UVB rays reach the Earth and are dangerous to our eyes, but UVB light is the most dangerous
  • The sun’s rays are strongest between 10 a.m. and 2 p.m. – but you still need protection throughout the whole day
  • Rays pass through clouds, meaning you need to stay protected even when there’s an overcast
  • Snow reflects up to 80 percent of UV light – so the rays are still damaging in the winter
  • UV light may be increased by an increase in humidity – making it easier to get UV damage on the coasts or in any humid environment

Stay protected and:

  • Wear sunglasses year-round and look for 99-100 percent of UVA and UVB ray protection
  • Never look directly at the sun as it can harm your vision permanently
  • Wear hats to help protect your eyes from the sun hitting your face throughout the day

At Rx Optical, we love sunglasses! Not only do they protect your eyes from harmful rays, but they also look stylish and fun. With hundreds of frames to choose from, we have a pair for every personality. To browse our selection of prescription sunglasses, call us today to set up an appointment at (800) RX-CARES!

 

A cartoon sun surrounds font that reads, "National Sunglasses Day: June 27, The Vision Council."

National Sunglasses Day 2018

Put your shades on for National Sunglasses Day!

Summer in Michigan is a much-anticipated time for Michiganders as we make plans to head to the beach, camp, hike, swim, boat and recover from a long winter. We get so excited in fact, that sunscreen and protecting our eyes isn’t much of a priority. This summer, please keep in mind the strength of the sun and the effect UV rays have on our eyes.

We won’t bore you with the different types of ultraviolet rays (UVA, UVB and UVC), but we do want to encourage you to participate in National Sunglasses Day with us on June 27th. Brought to you by The Vision Council, National Sunglasses Day – is a commemorative date celebrating the importance of wearing ultraviolet (UV)-protective sunwear and eyewear.

Leading up to and on June 27, post a #SunglassSelfie of yourself in your sunglasses to the social media channel of your choice using #NationalSunglassesDay and tag Rx Optical. You can find us on Twitter and Facebook! We want to showcase YOU on our social channels.

If you don’t have a great pair of sunglasses, then visit your local Rx Optical and check out our extensive selection. Our most recent blog details the latest and greatest styles for 2017.

Even when you’re not observing National Sunglasses Day, we still want you to practice sun-safe behavior! Wear your sunglasses all year long, UV rays don’t just exist in the summer.

Don’t forget to post a pic of yourself or a group of friends – we want to feature you on our social channels.

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UNDERSTANDING POLARIZED LENSES

It’s no surprise that eye doctors everywhere recommend that we wear sunglasses year-round – even when it is overcast – to protect our eyes against the sun’s harmful rays. Luckily, we carry a range of styles that make it easy and stylish to rock sunglasses every day.

When picking your next perfect pair, you may want to consider ordering polarized lenses. If you aren’t sure if this option is right for you, here is a quick breakdown of what polarized lenses are and if you might need them.

WHAT ARE POLARIZED LENSES?
Usually, light scatters because it bounces unevenly off of uneven surfaces. If a surface is smooth, like calm water or a piece of flat sheet metal, the light doesn’t scatter and can reflect at just one angle. If that angle hits your eyes, you will experience a really harsh glare, which is terrible for your eyes.

Polarized lenses are coated with a special film that reduces glare caused by smooth surfaces. The light that enters your eye after passing through a polarized lens has been filtered, allowing you to take in your view more comfortably, more clearly, and with protection. Put simply, polarized lenses take the glare off of other surfaces (i.e. water, car hoods, wet roads, etc.).

WHO ARE POLARIZED LENSES FOR?
Polarized lenses are very popular among people who spend a lot of time outside: bikers, joggers, golfers, boaters, and more, appreciate the reduced glare that can be associated with their hobbies. Imagine the glare that is created by a calm lake when you are trying to catch fish!

If your day-to-day work or other activities put you in consistent contact with glare, then polarized sunglasses are a great option for you.

ARE THERE ANY NEGATIVE SIDE EFFECTS I SHOULD BE AWARE OF?
There are some instances when polarized lenses aren’t the right fit. You might have difficulty seeing images on LCD screens, cell phones and even some watches.

Polarized lenses might not be the right choice for snow sports because it will reduce your ability to see icy patches; however, if that is not a concern, they will reduce the glare on snow that some find bothersome. For the same reasons that most of us should wear polarized lenses, pilots should not. Polarized lenses will reduce a pilot’s ability to read instruments in the cockpit and can also reduce their ability to see through the air crafts windscreen. Also, a pilot will not need to worry about glare on other surfaces unless they are seeing another aircraft, which would be important for them to see.

Still not sure if polarized lenses are right for you? Contact us to setup an appointment with our expert team to discuss if anew pair of sunglasses should be in your future.

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WHY YOUR LENSES SHOULD BE PROGRESSIVE

As we age, so does our vision. In the past, the need for reading glasses combined with near-sightedness meant the dreaded bifocal lens. Given the fairly obvious line across the glass separating the reading from the distance lens, bifocals can often make us feel older than we really are. But, maturing vision doesn’t mean your glasses have to make you look or feel old.

Progressive lenses are a multifocal alternative to traditional bifocals or trifocals. Instead of an abrupt transition from one power to another, progressive lenses offer a seamless progression between viewing distances.

Rather than a harsh separation from one lens to another, a “corridor” of optimum power runs vertically down a progressive lens. The size and the frame of the corridor will be determined based on measurements of your eye in order to ensure you can comfortably and naturally shift from one power to another (so get into your eye doctor ASAP if you need a progressive lens!).

Progressive lenses also prevent “image jump,” a problem caused by traditional bifocals. Sharply defined boundaries between two lenses can make an image appear to jump as your eyes move between the powers. This can be disconcerting and uncomfortable. Progressive lenses prevent this.

If you’re looking for the most advanced progressive lens, Rx Optical provides FOCUS iD lenses, digital progressive lenses made in Michigan, by us. These lenses provide clear vision, a more usable lens area, and more comfortable peripheral viewing than traditional progressive lenses. To fit your lenses to your vision we measure your vertex distance, pantoscopic tilt, and frame wrap then create digitally mapped lenses that are individually customized.

For a more affordable option, we also offer standard Novel Progressive Lenses, allowing you the freedom of no-line bifocals at a great price.

Obviously, we need your measurements to get started. So, before you age your eyes by signing up for bifocals, stop in and find out which progressive lenses are right for you.

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NATIONAL SUNGLASSES DAY RECAP

In case you missed it, we recently celebrated the fourth annual National Sunglasses Day on Tuesday, June 27. The purpose of the national campaign, sponsored by The Vision Council, was to promote eye health through proper sunglass usage.

This year’s campaign garnered even more success than last year’s campaign, reaching over 644 million impressions, compared to last year’s 586 million impressions. You may have heard about the campaign on “The Tonight Show Starring Jimmy Fallon,” eonline.com, peoplestyle.com, and today.com. It was a pretty big deal.

We joined in on the fun by celebrating on a more localized level. You may have seen us on WZZM13 or GRNow.com. We also participated in a Facebook giveaway, where one lucky winner was given a gift certificate valued at $249, to be used towards our stylish sunglass offerings.

Altogether, we were extremely pleased with the turnout of this year’s National Sunglasses Day! For more information on UV eye health and our fabulous selection of sunglasses, schedule an appointment with our friendly staff and physicians.

Check out the photos of our participants! Did we miss yours? Be sure to send it to us at kim@834design.com so we can share!

sunglasses day 1 sunglasses day 2 sunglasses day 3 sunglasses day 4 sunglasses day 5 sunglasses day 6

National Sunglasses Day

“Tuesday, June 27 is National Sunglasses Day!

To celebrate, Rx Optical is encouraging the community to share their sunglass selfie using the hashtag #SunglassSelfie.

The campaign was launched by The Vision Council to educate on the importance of wearing shades to protect the eyes from the sun’s harsh ultraviolet (UV) rays.”

-WZZM, Celebrating National Eyeglasses Day, 6/27/17

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PUT YOUR SHADES ON FOR NATIONAL SUNGLASSES DAY

Summer in Michigan is a much-anticipated time for Michiganders as we make plans to head to the beach, camp, hike, swim, boat and recover from a long winter. We get so excited in fact, that sunscreen and protecting our eyes isn’t much of a priority. This summer, please keep in mind the strength of the sun and the effect UV rays have on our eyes.

We won’t bore you with the different types of ultraviolet rays (UVA, UVB and UVC), but we do want to encourage you to participate in National Sunglasses Day with us on June 27th. Brought to you by The Vision Council, National Sunglasses Day – is a commemorative date celebrating the importance of wearing ultraviolet (UV)-protective sunwear and eyewear.

Leading up to and on June 27, post a #SunglassSelfie of yourself in your sunglasses to the social media channel of your choice using #NationalSunglassesDay and tag Rx Optical. You can find us on Twitter and Facebook! We want to showcase YOU on our social channels.

If you don’t have a great pair of sunglasses, then visit your local Rx Optical and check out our extensive selection. Our most recent blog details the latest and greatest styles for 2017.

Even when you’re not observing National Sunglasses Day, we still want you to practice sun-safe behavior! Wear your sunglasses all year long, UV rays don’t just exist in the summer.

Don’t forget to post a pic of yourself or a group of friends – we want to feature you on our social channels.

rx sunglasses blog image 61

LOOKING COOL AND STAYING SAFE: 2017 SUNGLASS TRENDS

We all want to look cool in our sunglasses as well as protect our eyes against harmful UV rays (obviously). Our patients see our qualified opticians to find the latest in style and function.

Before we get into 2017 trends in sunglasses, we need to first talk about WHY sunglasses are important. Lenses need to block 99% to 100% of both UVA and UVB rays. UV exposure can contribute to the development of certain types of cataracts, growths on the eye and possibly macular degeneration. Scary right? Also, don’t forget the importance of protecting children’s eyes. Not only do children spend twice as much time outside as adults, they have a clearer lens which allows more UV rays to get in and cause retinal damage.

Now let’s talk about the cool factor. Our opticians are trained to ensure you get the best fit and style for you which means they are educated on all 2017 trends:

Eras Recollected.

Eyewear is going back to the ‘50s, ‘60s, ‘70s and even ‘20s for a new take on vintage styling. Women are wearing more cat-eye shapes in earthy hues with floral or leopard prints and jewelry-inspired accents. Men’s frames are moving to round shapes in all wire or large bold shapes in chunky acetate.

lilly pullitzer flynn example

original penguin merlin example
New Age Athleticism.

This is sportswear redefined, think “athleisure.” These versatile frames allow men or women to wear them for pretty much any activity, for a sport or not. Bold colors in greens, yellows, pinks, purples or red stand out, especially with vibrant speckled patterns or two-toned finishes.

nike essential venture example

oakley youth example

ralph example

ray ban Jr example

Posh Peculiarity.
Get ready to embrace diverse eccentric fashion that features styles never seen before. These frames are beyond bold in color with flashy lenses, gradient colorations, rocker studs, pops of neon and wild shapes. These are for individuals with an “anything goes” attitude.

prada example

cazal example

Stark Sophistication.

Frames feature clean designs and industrial-inspired details. “Minimal” is the key word. Feature colors include ebony, ivory, gray, nude, clear and metallic paired with basic shapes of rounds, squares and rectangles.

cole haan example

oliver peoples remick exmaple

You want to find a pair that complements your face shape. The general rule is that the shape of your sunglasses should be opposite of your face shape.

Stop in and see us and one of our amazing opticians will assist you in finding the right fit for your style.

Below are just some of the brands we carry. Make your appointment today.

Oakley, Maui Jim, Ray-Ban, Ray-Ban Jr., Wiley X, Nike, Dragon, Bebe, Cole Haan, Lily Pulitzer, Penguin, Coach, Michael Kors, Persol, Prada, Tiffany, Tory Burch, Vogue, Chloe, ck, DVF, Ralph, Columbia, Flexon, Nautica, Nine West and Oliver Peoples.

Source: eyecessorize.com/trend/

CHILDREN AND THE IMPORTANCE OF WEARING SUNGLASSES

In the past several years, there has been an increasing awareness of the damage from the sun and more directly, UV rays. Putting sun block for our skin has become a “must have” on the way to the beach, but how often do you think about sun block for your eyes (sunglasses)?

Some of the risks of UV rays to the eyes, which is higher in lighter colored eyes, is, cancer of the eyes or eyelids, the eventual development of cataracts or macular degeneration (the leading cause of blindness in adults).

The first part of protection is education. Studies show that the majority of UV damage is done by age 18. This is why it is most important for children to have a good pair of sunglasses on when they are outside. You are at most risk for UV damage to the eyes between 8am – 10am and 2pm – 4pm. This is different than high risk for skin (10am – 2pm) due to the angle of which the light reaches the eyes during this time period. Being around water, sand and snow increase the UV risk due to the rays reflecting off these surfaces, and coming at your eyes from both directions. You may hear your eye doctor mention the importance of “Polarized” sunglasses. These lenses dramatically reduce the reflected light from below (my personal favorite type of sun lenses).

It is very important to know that your sunglasses block close to 100% of the full UV spectrum. According to the Wall Street Journal, UVA rays do the most damage to the eyes because they penetrate the deepest. UVB rays will be absorbed mostly by the cornea, which is the front surface of the eye. UVC is not much of a concern and is absorbed by the ozone layer.

Knowing all of this, you can see the importance of good sunglasses, and wearing them at a young age. They even make infant sunglasses with a softer material to keep infants more comfortable wearing shades. So, please ask you eye doctor at your next visit about getting some good sunglasses.

Written By: Dr. Gerald Hanna, OD