A photo of a girl wearing glasses and her school bag.

Back-to-School Eyewear Trends

Starting a new school year gives you the opportunity to reinvent and restyle yourself. We think the best place to start is a sweet pair of frames, which is why we have the hippest new styles that your friends are going to go wild over. We are seeing a demand for the three most classic styles of glasses: transparent, bold black, and tortoiseshell frames.

Did you know that basic vision screenings like the ones you get at school only identify 5% of vision problems in children? That’s why it’s so important to book an eye exam at one of our 55+ locations.

To get ready for a brand-new school year, schedule an eye exam, read this amazing blog, and get ready to pick out the best back-to-school frames.

Totally Transparent

Make a statement with these transparent frames from Oliver Peoples. The company bases all of their designs on 1940-1950s fashion, which means they never go out of style. Did we mention that they match anything in your wardrobe? It’s a win-win.


Classic Black

Guys, geek is chic. Black rectangular frames are where it’s at. You don’t have to commit to the classic shape to rock this look either. Try a cat-eye or oval frame. No matter what you choose, rock your look.

We love OGI frames for kids because they are practically kid-proof! Stop in to see what we mean.


Sleek Tortoiseshell

We suggest going wild on the color, because color is cool.

Ever wonder why they call them tortoiseshell? They were designed with the speckled look of turtles in mind. Pretty cool, right? These frames come in a wide variety of colors like brown and black speckle or a fun purple and pink speckle combination.


Lilly Pulitzer is known for fun, bright designs, so we love this take on a tortoiseshell. Want a more neutral look? We have that, too!

We can’t wait for you and your family to stop in and find the perfect back-to-school look. Set up your appointment and get ready to crush the new school year!

RX Optical Blog Image The Past is Back 06.18.18

The Past is Back: Old Meets New Sunglasses Trends

Don’t worry, it’s not just déjà vu; 80’s sunglass trends are making a reappearance!

2018 fashion in sunglasses is stealing many styles and shapes from the past, and these are just a few of the fashionable frames that we are excited to see on the shelf again:


Both men and women are rocking the brow bar shades right now! Metal and plastic styles of brow bar frames are dominating the sunglasses scene, and this is a total resurgence of 80’s eye-catching fashion.

Rx Optical sells Ray Ban polarized sunglasses
Ray Ban Polarized with Brow Bar Sunglasses


What goes around comes around, and these round shades are making a return. From large circles that give the bug eye effect, to tiny spectacle circles, round sunglasses are hot on the market in an array of sizes.

Round Paul Smith Danbury sunglasses feature green lenses and a black frame.
Paul Smith Danbury 53mm Round Sunglasses


Ladies, can we agree that a cat eye never goes out of style? This sophisticated look can be dressed up and dressed down. It pairs with any outfit, complements any face shape, and evidently can withstand the test of time.

Tiffany & Co.'s cat eye sunglasses feature pink lenses.
Tiffany & Co. Cat Eye Sunglasses



If you look closely, you might see your reflection. Mirrored sunglass lenses are back! This eye-catching material can be found in almost every shape and style, and makes for an eye-catching accessory.

Frogskin Matte Black Violet Iridium Oakley Sunglasses feature a black frame and violet lenses.
Frogskin Matte Black Violet Iridium Oakley Sunglasses

Finally, don’t be surprised if you see a blend of these styles! Many brands and designers are doubling down on 80’s trends, like these cat eye brow bar sunnies pictured below.

Miu Miu Mirrored Heart Sunglasses show off gold frames and peach colored lenses.
Miu Miu Mirrored Heart Sunglasses

Anything goes with 80’s style, and the bolder the better!

Stop by one of our locations and refresh your sunglasses to a trendy look with one of these popular new (or should we say old?) styles.


rx optical blog image how to pick the right frames for your face pt2 030818


In our last blog, we shared frames for any face shape as well as the best frames for a square face. As promised, we are going to explore round, oval and heart face shapes.

Not sure what shape your face is? Use this guide to determine your shape and then use the tips below to choose your perfect frame from Rx Optical.

An oval face has balanced features with a slightly narrower forehead and jaw. Oval faces work with a wide variety of frames so if this is you, go crazy!

oval frames example
Dolce and Gabana frames are known for having contrasting yet complementary features. The contrast of square against an oval face is a sophisticated way to accent your features.

Those with round faces are known for having full cheeks and a rounded chin. Most likely, your forehead and jaw will be the same width.

If you have a round face,you should choose frames that are wider than they are tall, and have hard angles to complement the soft curves of your face. The cateye is a fun frame that looks great on a round face.

round formatting example

While not as an exaggerated of a cateye as some frames, our Tiffany & Co collection is perfect for those seeking glamour and uniqueness.Inspired by Tiffany’s exclusive diamond collection and recognized icons and logos, these frames represent modern luxury and timeless elegance.

Heart-shaped faces are broadest at the forehead and taper through the jawline to a narrow chin. Otherwise known as an upside down triangle, frames that are slightly wider than the forehead will fit this shape best.


heart frames example

These frames from Ogi Eyewear are distinct in that they are bold, yet wearable. The rectangle frames on the left are the perfect complement to a heart-shaped face.

No matter your face shape, our American Board-Certified Opticians will consult with you and assist in finding eyewear most appropriate for your face, tastes, and prescription.

We would love to hear from you! Share with us your favorite frames in the comment section below.

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Every face is unique. From perfectly round to long and chiseled, every dimple, curve and line is completely yours and should be accented, not hidden, by the frames that help enhance your vision. When it’s time to pick out the perfect frame, use our tips below to help determine the frame shape that will bring out your best features and help them shine.

Not sure what shape your face is? Use this guide to determine your shape and then use the tips below to help choose your perfect frame from Rx Optical.

If you’re still not sure what shape your face is, or you just don’t want to take the time to find out, wayfarer frames are right for you. Wayfarer glasses are characterized by a trapezoidal frame shape and thick rims, and fit most shapes, but mostly those with any roundness to them. At Rx Optical, you can find Dolce & Gabbana wayfarer frames for a glamorous yet unconventional look.
eyeglasses example

No matter your face shape, these might be the frames for you.

Square faces have a prominent jawline that is the same width as the forehead. Curved frames to offset the angles work best on this face.

eyeglasses example

Savile Row frames are handmade to order in England and are just one of the Boutique frames we carry at Rx Optical. These round frames have a famous following and have not only been worn by a wide-range of celebrities, but were also featured in the Harry Potter movies. More than 100 models were made for Daniel Radcliffe, earning them the nickname “The Harry Potter frame.”

We know, there are more face shapes than we’ve listed. Stay tuned for part 2, coming soon! In the meantime, stop in and see us or call to set up an appointment to browse the frames we’ve mentioned! Not sure what you want? Our American Board Certified Opticians will consult with you and help design the eyewear most appropriate for your face, tastes, and prescription! Give us a call! (800) RX-CARES

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We all want to look cool in our sunglasses as well as protect our eyes against harmful UV rays (obviously). Our patients see our qualified opticians to find the latest in style and function.

Before we get into 2017 trends in sunglasses, we need to first talk about WHY sunglasses are important. Lenses need to block 99% to 100% of both UVA and UVB rays. UV exposure can contribute to the development of certain types of cataracts, growths on the eye and possibly macular degeneration. Scary right? Also, don’t forget the importance of protecting children’s eyes. Not only do children spend twice as much time outside as adults, they have a clearer lens which allows more UV rays to get in and cause retinal damage.

Now let’s talk about the cool factor. Our opticians are trained to ensure you get the best fit and style for you which means they are educated on all 2017 trends:

Eras Recollected.

Eyewear is going back to the ‘50s, ‘60s, ‘70s and even ‘20s for a new take on vintage styling. Women are wearing more cat-eye shapes in earthy hues with floral or leopard prints and jewelry-inspired accents. Men’s frames are moving to round shapes in all wire or large bold shapes in chunky acetate.

lilly pullitzer flynn example

original penguin merlin example
New Age Athleticism.

This is sportswear redefined, think “athleisure.” These versatile frames allow men or women to wear them for pretty much any activity, for a sport or not. Bold colors in greens, yellows, pinks, purples or red stand out, especially with vibrant speckled patterns or two-toned finishes.

nike essential venture example

oakley youth example

ralph example

ray ban Jr example

Posh Peculiarity.
Get ready to embrace diverse eccentric fashion that features styles never seen before. These frames are beyond bold in color with flashy lenses, gradient colorations, rocker studs, pops of neon and wild shapes. These are for individuals with an “anything goes” attitude.

prada example

cazal example

Stark Sophistication.

Frames feature clean designs and industrial-inspired details. “Minimal” is the key word. Feature colors include ebony, ivory, gray, nude, clear and metallic paired with basic shapes of rounds, squares and rectangles.

cole haan example

oliver peoples remick exmaple

You want to find a pair that complements your face shape. The general rule is that the shape of your sunglasses should be opposite of your face shape.

Stop in and see us and one of our amazing opticians will assist you in finding the right fit for your style.

Below are just some of the brands we carry. Make your appointment today.

Oakley, Maui Jim, Ray-Ban, Ray-Ban Jr., Wiley X, Nike, Dragon, Bebe, Cole Haan, Lily Pulitzer, Penguin, Coach, Michael Kors, Persol, Prada, Tiffany, Tory Burch, Vogue, Chloe, ck, DVF, Ralph, Columbia, Flexon, Nautica, Nine West and Oliver Peoples.

Source: eyecessorize.com/trend/