Expanding Patient Base Prompts Michigan Eye Care Provider Relocation to New, Larger Lansing Office

Lansing, Michigan – January 7, 2019 Rx Optical, Michigan’s leading eye care provider, announced today that they have relocated from their existing Lansing office location to a new, 4,000-square-foot, state-of-the-art facility located at 5204 W. Saginaw Hwy. The strategic move from their previous office location at 6001 W. Saginaw Hwy. is in response to a need to accommodate for their growing patient base in the Lansing area. Rx Optical’s Dr. Melissa Kong is now accepting patients at the new office.

The updated, free-standing location will provide eye glass lens manufacturing and fitting, medical patient care, eye care solutions for adults and children, contact lens fitting, adjustments, and repairs. Rx Optical worked with Visser Brothers Inc. of Grand Rapids for this relocation project.

“Rx Optical has had a presence in Lansing since September 1993, and because we are dedicated to providing the highest level of service to our patients, we felt that now was the right time for a relocation,” said George Jepson, Rx Optical Vice President of Marketing. “This new space will allow us to accommodate for more patients and improve access of care.”

Rx Optical, which was founded in Kalamazoo in 1947, currently employs more than 350 people throughout their 54 offices in Michigan and Indiana, including six employees in Lansing. In 2019, Rx Optical plans to open new office locations in Kalamazoo and Saline.

“We have been serving the Michigan community for 70 years, providing hands-on solutions at our in-house laboratory and locations,” said Jepson. “From eye exams to eye glass manufacturing to insurance billing, we are constantly striving for improvement in our processes so that we continue to earn our patient’s trust and confidence.”

Rx Optical has locations in Kalamazoo, Grand Rapids, Holland, Grand Haven, Muskegon, St. Joseph, Benton Harbor, Battle Creek, Lansing, Jackson, Ann Arbor, Plymouth, Livonia, Farmington Hills, Allen Park, Southgate, Woodhaven, Niles, Three Rivers, Sturgis, Coldwater, Jonesville, Ionia, Hastings, Angola (Indiana), Kendallville (Indiana), and Elkhart (Indiana).

Rx Optical Doing Business In Michigan For Over 70 Years

Vice President of Marketing of Rx Optical, George Jepson is the featured guest on this segment of a Michigan Business Beat. He shares with Jeffrey Mosher some spotlights of another Michigan story.

Founded in 1947 in Kalamazoo, MI Rx Optical is a leading eye-care provider with 53 locations throughout Michigan and parts of Indiana. After 71 years, Rx Optical are opening three more locations in 2018 and ’19 (Holland Central, Saline, and a new Kalamazoo Downtown office).

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Rx Optical expanding presence along the lakeshore

Rx Optical plans to open a third Holland location in the fall.

The Kalamazoo-based eye care chain is slated to open the office, at 590 E. 16th St., in September.
“We have enjoyed serving our patients in Holland since the early 1980’s, and in order to meet the increasing demand, we will be opening our third location in this area,” said George Jepson, Rx Optical vice president of marketing, in a statement.

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Business Growth

“A slow and intentional approach to expansion has been the key to Kalamazoo-based Rx Optical’s 70 years of success.

Rx Optical Vice President of Marketing George Jepson said for the company’s first 23 years, Rx Optical operated just one location. It has since grown to 53 locations throughout Michigan and a handful in Indiana, adding approximately two to three new practices each year.”

Grand Rapids Business Journal, Slow and Steady Wins the Race, 6/16/2017

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Training Expansion

“The $6 million expansion of Rx Optical Laboratories Inc.’s corporate campus in Southwest Michigan will support further steady growth for the company.

Key to the project on South State Street in Kalamazoo is expanding Rx Optical’s capacity for training opticians and retail employees, a function that President Steve Jepson calls a fundamental element of the company’s corporate culture and strategy.

The expanded training center at the corporate campus “is all about building great people for the long term,” Jepson said.”

MiBiz, Rx Optical focuses on training capacity with $6 million Kalamazoo expansion, 6/25/2017

70 Years in Business

“For the first 23 years, Rx Optical operated from a single location in Kalamazoo. Now, 70-years after that first optical shop opened for business, there are a total of 53 Rx Optical shops including three in Berrien County as they celebrate their 70th Anniversary in business.

Thanks to their growth over the past 47 years, Rx Optical is now the second-largest independently owned and operated optical retailer in the nation…and the oldest such retailer based in Michigan.”

Moody on the Market, Rx Optical Marks a Seven Decade Milestone, 6/20/2017


New Office Locations

“Rx Optical, which is celebrating its 70th anniversary this year, has followed the same patient-first philosophy since its founding in 1947 here in Kalamazoo. That philosophy, coupled with slow-but-steady growth plans, has enabled Rx Optical to become the leading eyecare provider in the state of Michigan with 53 offices across this state as well as Indiana.

Rx Optical opened its two newest Michigan locations—in Breton Village (Grand Rapids) and Ann Arbor—in May. This is the second Rx Optical office to open in Ann Arbor.”

Vision Monday, Rx Optical Stays True to its Formula for Success and Adds New Offices at Measured Pace, 5/31/2017

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70 Years in Business

Leading eye-care provider, Rx Optical, opened two state-of-the-art offices in Breton Village (Grand Rapids), Mich. and Ann Arbor, Mich. in early May to serve their growing patient base. In Fall 2016 the company opened offices on Drake Road in Kalamazoo, Mich. and Knapp’s Crossing in Grand Rapids, Mich. Rx has 53 locations throughout Michigan and Indiana. New and existing locations provide eye glass lens manufacturing and fitting, medical patient care, eye-care solutions for adults and children, contact lens fitting, adjustments and repair. The new offices are located at 1858 Breton Rd. SE, Grand Rapids, Mich., and 3275 Washtenaw Ave., Ann Arbor, Mich. This is the second Rx Optical office to open in Ann Arbor.

“From our beginning in 1947 in Kalamazoo, we have expanded at a measured pace, never interested in sacrificing our commitment to our patients to a demand for growth,” said George Jepson, Rx Optical Vice President of Marketing “Steady and sure, our steps forward have come when we could afford to responsibly commit to cities and towns which were being underserved – markets where patient names had become numbers. That’s where we have always seen the opportunity to instill care and value back into a service and products that we see as pretty darn important to the lives of our patients.”

-BenZinga, Michigan Eye Care Provider Celebrates 70 Years in Business; Adds Two State of the Art Offices, 5/23/2017

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Rx Optical Expands and Moves South Park St. Location

Located at the bottom of Westnedge Hill at 1727 S. Park St, Rx Optical opened a new office January 4th 2016. The new sign at the bottom of the hill lets you know you’re getting close!

The stylish office boasts bright colors and much more inviting décor. The furnishings are made in Michigan from Herman Miller and the frame boards come from Krogel Custom Woodwork of Kalamazoo. The office has a warm and inviting feel, as well as, a larger frame selection and convenient parking.

This new Rx Optical office is also the home of their new Medical Patient Center. Patients with special medical conditions will be sent to this office for additional clinical analysis of their condition. Dr. Audrey Farnsworth will use new state-of-the-art instruments including a Retina Camera and 3-D Scanning Laser Technology to analyze, diagnose and manage patient eye health.

Be sure to check out the new Rx Optical!

westnege hill location

westnege hill interior