Dr.Mike Murphy talks on the news while font over him reads, "In the past year, the media has turned to our expert team of doctors and opticians to share our knowledge, resources, and tips with viewers and readers across the state of Michigan."

Rx Optical in the News

At Rx Optical, we understand the importance of educating both our current patient base and the general public on best practices surrounding eye care and your overall health. In the past year, the media has turned to our expert team of doctors and opticians to share our knowledge, resources, and tips with viewers and readers across the state of Michigan.

In addition to being experts in all things related to eye care and eye health, our team is also well versed in the latest eye wear tips and trends. Check out a few of our favorite media highlights, featuring our wonderful team members, from 2018:

A Guide to Glasses

Rose Denney, Optician and Office Manager at the Grandville Rx Optical location, sat down with West Michigan Woman in April 2018 to share insight into how she helps patients pick out the perfect frames that fit their face shape and overall style. Rose’s training and education make her an expert in both eye care and personal eye wear styling. Check out the full piece here.

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National Sunglasses Day

National Sunglasses Day, celebrated annually on June 27, is, unsurprisingly, one of our favorite days of the season. Anthony McConer, Office Manager at Rx Optical Breton Village, stopped by the FOX 17 studios to chat about why it is vital that you wear sunglasses with proper UV protection. He also covered different style trends and discussed how to pick the right frame size and shape.

Check out Anthony’s interview here. We can’t wait for National Sunglasses Day this year!

Rx Optical discusses the importance of sunglasses.

Back-to-School Tips

Getting ready to send your kids back to school in August can seem like a daunting task. From gathering new school supplies to learning how to fall back into a normal routine, there is a lot to take care of. One very important item that tends to be overlooked: a comprehensive eye exam for children. Dr. Sherah Eavey sat down with WOOD-TV to share a few of the red flags to be aware of when it comes to children’s eye health issues.

Check out the must-see, back-to-school segment here.

Rx Optical's Dr. Sherah Eavey talks about back to school tips for kids and their eyes.

Halloween Horrors

Our doctors always keep an eye out for potential eye health threats based on the season. Dressing up for Halloween in the fall is always a fun tradition, however, the trend of unregulated cosmetic lenses are posing serious threats to users. Dr. Mike Murphy shared the dangers of cosmetic contact lenses with the team at WXYZ-TV in Detroit.

Check out the vision-saving interview here.

Dr. Mike Murphy discusses the dangers of cosmetic contact lenses.

At Rx Optical, we are committed to educating and informing patients and the general public about the latest eye care news, tips or threats. We also love being the go-to experts for eye wear fashion trends. No matter the season, and no matter the topic, our team at Rx Optical has you covered.

Keep your eyes peeled for more of our doctors and opticians being featured in the media in 2019. Want to meet our talented team of media stars? Find a location near you or schedule your appointment online today.

Rx Optical Blog Image Gifts for Glasses Wearers 12.10.18

4 Best Gifts for People with Glasses

The holidays are just around the corner and if you’re shopping for the glasses-wearing friend in your life, you’re in luck! Our team has compiled the best list of gifts for those with glasses. And if you wear glasses, don’t be surprised if you add a few of these on your wish list.

Lens Cleaning Kit

A lens cleaning kit is a great gift for those who wear glasses. Not only do clean glasses offer a better view, they actually prevent reflections that can occur and deter vision when wearing glasses while driving or playing in the snow.

We carry an effective kit at all of our locations. The RxOptical PHD-50 Lens Cleaning Kit, which is included with our Worry FreeWarranty, contains a 6-ounce cleaner spray bottle, 30 pre-moistened lens cloths, and a microfiber cloth. Our cleaning solution is safe for all lenses and coatings, and was developed to work fast. The kit is available for $12.95 when purchased separately from our Worry Free Warranty. Stop into one of our 54 locations to pick a kit up for your glasses-wearing friend today!

Winter Sunglasses

Everyone layers on jackets, scarves, and hats during the winter season, but most are forgetting a crucial part of their wardrobe: sunglasses. Just because the sun is not beaming high in the sky does not mean that you are free from harmful UV rays.

The glasses wearer in your life will no doubt love a stylish pair of prescription sunglasses that will protect from UV rays, snow and ice glare, and harsh winter winds. Rx Optical carries a wide variety of sunglasses at all locations that you can choose from this holiday season.

Microfiber Cleaning Cloth

Microfiber cleaning clothes are a great stocking stuffer for glasses and sunglass wearers alike. Blended microfibers have the ability to pick up and lock dirt, dust, moisture, and bacteria thanks to their tiny asterisk shape. Microfiber is also positively charged which means it attracts dirt like a magnet.

Microfiber cleaning cloths are inexpensive, easy to find, and serve a variety of uses beyond glasses-wearers too.

Rx Optical Gift Card

Rx Optical Holiday Gift Card Promo Social Image

If all else fails and you are running out of time to order online or make stops at lot of stores, pop into one of our offices and grab a gift card. Investing in a loved one’s eyesight will go beyond just providing clear vision, but also show that you care about their health and wellness. RxOptical gift cards can be used toward an eye examination and any eyewear purchase.

Give a gift that they will not only appreciate but use daily. These gifts are sure to bring a smile to any glasses-wearing friend or family member, and will be put to good use. Have any questions about our gift giving guide? Give us a call! Or, stop in and ask us to help you shop, our opticians are talented and ready to help you find the perfect gift.

Rx Optical Blog Image Fashion Glasses 10.15.18

Fashion Glasses: Necessity and Accessory

From geek to chic, glasses have become a fashion statement, whether they are prescription or not. Glasses have come a long way from big, circular lenses to tons of fun modern designs. Today, glasses are no longer seen as just an aid for vision, instead, glasses are now a fashion statement.

Still, a large majority of the population need glasses to see. In fact, did you know that 3 out of 4 American adults use a form of vision correction?

Whether you need them or not, glasses are a fun addition to any outfit!

Necessity and Accessory

Flashback 20 years ago and think about being told you needed glasses. Your options for choosing a frame that compliments your face and style were slim to none.

Now, the options are endless. As designers have recognized that glasses are not just a medical aid, but also a fashion statement, they have created fun designs and styles that keep up with seasons, trends, and culture.  A surge of styles, fits, and colors are now available to try on and experiment with.

Think Fashion

Fashion changes with the seasons; why limit your glasses to one look? The pastel colors of spring and bright colors of summer call for all kinds of fun frames.

A neutral frame looks classic in the fall, and a fun pop of red is exciting during the winter season.

Don’t be afraid to try trends: circular wire rimmed frames are incredibly popular now.

Our opticians are style-savvy and know what glasses are trending. Not sure where to start? Our trained staff can help you find your style.

Switching up your look with glasses will not only be a conversation starter, but will get you excited about the way you look. Choosing a pair of glasses to go with your outfit in the morning should be like choosing the right jewelry, belts, and shoes.

Wide Range

Since glasses have moved from necessity to accessory, the options for frames have multiplied. There is a plethora of options for whatever look you are going for; in fact, we offer more than 40 designer brands to choose from. Our trained team can help you choose the right frame for your face and the style that fits your personality. Try on as many frames as you need to in order to get the perfect pair.

Find Your Fit

Trying on glasses can be like trying on a pair of jeans. It does not always sound like the most fun way to spend your time, but with the wide selections to choose from, the whole experience has changed.

Ready to get started but you’re not sure where to begin? Check out our blog all about finding the right frame for your face: part one and two. Then head over to your closest Rx location to have an optician help you find your fit.

Looking for glasses regardless of if you need a prescription? Stop into one of our 54 locations to meet with our experienced and friendly staff. We would be happy to help you find the perfect fashion-forward frames for your face and personality!

Rx Optical Doing Business In Michigan For Over 70 Years

Vice President of Marketing of Rx Optical, George Jepson is the featured guest on this segment of a Michigan Business Beat. He shares with Jeffrey Mosher some spotlights of another Michigan story.

Founded in 1947 in Kalamazoo, MI Rx Optical is a leading eye-care provider with 53 locations throughout Michigan and parts of Indiana. After 71 years, Rx Optical are opening three more locations in 2018 and ’19 (Holland Central, Saline, and a new Kalamazoo Downtown office).

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National Sunglasses Day: Rx Optical’s 2018 Summertime Shade Trends

Our friends at Rx Optical are at it again for #NationalSunglassesDay (June 27) and they are showcasing summertime shade trends perfect for walking the boardwalk or exploring Grand Rapids on a beautiful sunny day.

Rx Optical has 53 office locations throughout Michigan, and our team stopped by the Breton Village office to check out their large variety of sunglasses options in order to get ready for National Sunglasses Day. With hundreds of shapes, colors and lenses designs, you are bound to find something perfect for YOU. A few of the hottest trends for summer 2018 are…

 

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May the Fourth Be with You

Show them what America the Beautiful means with patriotic fashions in red, white and blue.

A pontoon cruise or all-day boating requires statement sunnies. Go hard on that Fourth of July theme with the Lilly Pulitzer Bedford style’s navy and tortoise color combination, featuring the signature gold Lilly Pulitzer logo on the temples. Achieve sparkler status when you style them with a large white straw beach hat, red swimsuit, and anything stars and stripes. $79, available at Rx Optical locations

 

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A Glasses Guide: Five Questions for Rose Denney

Rose Denney, Certified Optician and Office Manager at Rx Optical in Grandville, might well be considered a personal stylist when it comes to glasses.

Her training and education combine both the medical and fashion sides of frames to ensure you feel your most confident. Her instantly transformative frame secret? Pay attention to that angle on the cheekbone.

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Rx Optical expanding presence along the lakeshore

Rx Optical plans to open a third Holland location in the fall.

The Kalamazoo-based eye care chain is slated to open the office, at 590 E. 16th St., in September.
“We have enjoyed serving our patients in Holland since the early 1980’s, and in order to meet the increasing demand, we will be opening our third location in this area,” said George Jepson, Rx Optical vice president of marketing, in a statement.

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rx office

WHAT MAKES RX OPTICAL DIFFERENT? PURE MICHIGAN, PURE LOCAL

Since the very beginning, Rx Optical has called Michigan home. After our first office went up in Kalamazoo in 1947, we’ve grown at a calculated and measured pace, making sure we are continuing to meet the needs of our current patients.

This dedication to Michigan, its residents, our employees and our patients is what sets us apart from the rest.

Michigan isn’t just a name in our address. You can find evidence of our Michigan roots by simply looking around our offices. We use Herman Miller office solutions in addition of office seating. And our entire 26,000 square foot new corporate headquarters is furnished with Herman Miller office solutions. We also feature tables and fixtures custom-designed and fabricated by an artisan wood shop in West Michigan. We believe that supporting the communities in which we do business and making them a part of our lives is the right thing to do.

In addition to buying local, we produce locally. Our glasses aren’t made in a factory somewhere; they’re made by Dave. Dave works with other local professionals in our sophisticated, state-of-the-art lab located right here in Michigan. So, when you order a prescription, your glasses get the personal attention they deserve. Local production means fast turnaround, a controlled process, accountability, and personalization.

Here, you have a name, a face, and a story.

We have been betting on Michigan for over 70 years, and we won’t stop now. The traits of the Great Lakes state run deep at Rx Optical – resilient, industrious, supportive. It’s made us who we are today which is why we choose to give back. We love every community we choose to make a home in and choose to support organizations that promote many different causes including fitness for kids and, of course, vision care for those that don’t have access.

With over 50 locations throughout the state, we’re not hard to find. So, the next time you need eye care professionals who will see your whole face, hear your voice and see you as a person and community member rather than just a number, turn your sights to Rx Optical.

Business Growth

“A slow and intentional approach to expansion has been the key to Kalamazoo-based Rx Optical’s 70 years of success.

Rx Optical Vice President of Marketing George Jepson said for the company’s first 23 years, Rx Optical operated just one location. It has since grown to 53 locations throughout Michigan and a handful in Indiana, adding approximately two to three new practices each year.”

Grand Rapids Business Journal, Slow and Steady Wins the Race, 6/16/2017

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Training Expansion

“The $6 million expansion of Rx Optical Laboratories Inc.’s corporate campus in Southwest Michigan will support further steady growth for the company.

Key to the project on South State Street in Kalamazoo is expanding Rx Optical’s capacity for training opticians and retail employees, a function that President Steve Jepson calls a fundamental element of the company’s corporate culture and strategy.

The expanded training center at the corporate campus “is all about building great people for the long term,” Jepson said.”

MiBiz, Rx Optical focuses on training capacity with $6 million Kalamazoo expansion, 6/25/2017

70 Years in Business

“For the first 23 years, Rx Optical operated from a single location in Kalamazoo. Now, 70-years after that first optical shop opened for business, there are a total of 53 Rx Optical shops including three in Berrien County as they celebrate their 70th Anniversary in business.

Thanks to their growth over the past 47 years, Rx Optical is now the second-largest independently owned and operated optical retailer in the nation…and the oldest such retailer based in Michigan.”

Moody on the Market, Rx Optical Marks a Seven Decade Milestone, 6/20/2017

http://www.moodyonthemarket.com/rx-optical-marks-a-seven-decade-milestone/

70 Years in Business

Leading eye-care provider, Rx Optical, opened two state-of-the-art offices in Breton Village (Grand Rapids), Mich. and Ann Arbor, Mich. in early May to serve their growing patient base. In Fall 2016 the company opened offices on Drake Road in Kalamazoo, Mich. and Knapp’s Crossing in Grand Rapids, Mich. Rx has 53 locations throughout Michigan and Indiana. New and existing locations provide eye glass lens manufacturing and fitting, medical patient care, eye-care solutions for adults and children, contact lens fitting, adjustments and repair. The new offices are located at 1858 Breton Rd. SE, Grand Rapids, Mich., and 3275 Washtenaw Ave., Ann Arbor, Mich. This is the second Rx Optical office to open in Ann Arbor.

“From our beginning in 1947 in Kalamazoo, we have expanded at a measured pace, never interested in sacrificing our commitment to our patients to a demand for growth,” said George Jepson, Rx Optical Vice President of Marketing “Steady and sure, our steps forward have come when we could afford to responsibly commit to cities and towns which were being underserved – markets where patient names had become numbers. That’s where we have always seen the opportunity to instill care and value back into a service and products that we see as pretty darn important to the lives of our patients.”

-BenZinga, Michigan Eye Care Provider Celebrates 70 Years in Business; Adds Two State of the Art Offices, 5/23/2017

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This is the best eye doctor I have ever been to. He was relaxed with a sense of humor and made an eye exam not feel so serious. You can tell he really cares that his patients are fully comfortable and satisfied with whatever products they get. The receptionists are also very nice. They made a same day appointment for myself and my husband. We will be going here for as long as they’re around!

WHAT MAKES RX OPTICAL DIFFERENT: WE CREATE EXPERIENCES

Remember the movie Finding Nemo? How about Bruce, the blood thirsty, but fish-loving shark? During his “fish intervention” all the sharks in his support group repeat, “Fish are friends, not food!”

This might sound funny, but we feel the same way about patients. To us, patients are people, not numbers.

Patients are people. That sounds like a no brainer, but all too often, the personable side of optometry is forgotten and replaced with metrics, numbers, add-ons, and profits. Doctors sacrifice the needs and concerns of the patients for dollar signs, squeezing as many appointments into a day as possible. They forget that patients are people with concerns and vulnerabilities. They forget to make time to make time. That’s just not us.

We don’t mean to toot our own horn, but what the heck – at Rx Optical we believe it’s our unwavering dedication to our patients and support of Michigan sourced products that has continually set us apart from any competitor, online or otherwise. Our doctors, Opticians, and lab techs love what they do and together, we promise to always put you first.

Just read what some of our patients have to say and you’ll notice the difference.

“I went here since I needed to get a need batch of contacts. Their service was great and they were very friendly. Their exam was detailed and they explained exactly what they were checking and why. Instead of the exam where they blow air into the eye, they used some type of dilation and different types of light which is more accurate. You could tell that the optometrist really knew what he was doing.”

“This is the best eye doctor I have ever been to. He was relaxed with a sense of humor and made an eye exam not feel so serious. You can tell he really cares that his patients are fully comfortable and satisfied with whatever products they get. The receptionists are also very nice. They made a same day appointment for myself and my husband. We will be going here for as long as they’re around!”

Here’s a biggie, but it’s worth the read!

“This place is the best. They are honest and very nice. The optometrist is very personable and thorough. From the outside, it looks like a small place that you might think has little selection, but think again. Not only do they have a large selection, but you can get some really nice frames for cheap. Mine were completely covered by my insurance. I’ve been to other places, where I was told that I had only one option, to get progressive lenses. My insurance did not cover the cost of any frames at that store and I spent a few hundred dollars above what my insurance covered for one pair of prescription eyeglasses. In contrast, at Rx Optical, I was told that not only did I not need progressives, and at the end of the day, I elected for a pair of bifocals for special situation use. I spent only $54 because I elected to have non-glare coating added. They might not make a lot of $$ selling prescriptions this way, but they will make $$ because I’ll keep coming back here. Oh, and I forgot to mention, my glasses were ready within 4 business days after ordering. At that other place it would have been 3 weeks!”

We are based in Michigan – and that’s not a side note or a marketing gimmick. That means we are grounded in this State and not only do we provide service to our patients, but support the local economy and community. If we expect people to invest in us – we have to invest in them as well. Patients are people, not numbers – that has been our mantra for over 60 years and it’s not changing anytime soon.

Learn more about what makes us tick here or schedule an appointment to see what we are all about first-hand.

Sources:

http://movies.disney.com/finding-nemo

http://disney.wikia.com/wiki/Finding_Nemo_(soundtrack)

Charlotte Office gets facelift

Rx Optical has recently completed a full remodel of their Charlotte, MI office. This office has been in Charlotte since June of 1993 and after 23 years was ready for a facelift.

Rx Optical has 50 locations in Michigan and is dedicated to supporting the local economy. All fixtures and furniture used in the interior remodel were made in Michigan. All Rx Optical Opticians are certified by the American Board of Opticianry or training for their certification; something that is not required in the state of Michigan. Rx Optical bills most insurances including; Eyemed, Spectera, Davis Vision, VSP, NVA, BCBS and many others.

The Charlotte office offers a full line of services including eye exams for contacts and glasses; medical exams and dilations; dress, safety and sun glasses; and contact lenses. Frame lines at this office include; Coach, Ray Ban, Tiffany, Nike, Dolce & Gabbana, Dragon and many more. In addition they carry a line of American Made safety frames from Artcraft.

Louise, Dr. Kong and the rest of the team in Charlotte look forward to showing you their new office. Please visit RxOptical.com/Charlotte for office hours and additional information.

Charlotte Location
New Office exterior just waiting on landscaping!

Charlotte Store Interior
New office interior